About
Guzi - is a website idea based on love language gifting. Many people struggling with finding/choosing the perfect gift for their beloved ones, family, or friends/etc. This website should help, and make gifting a fun activity again, with personal - on preferences and quizzes - created profiles to share what you actually want. Developed and created together with a team of 5 qualified upcoming UX UI designers, with good user research and testing.
Why GUZI?
The word "guzi" is a German dialect and means of giving something sweet with love. Because our theme is love language gifting, we decided to use this name for our brand. Another reason was that the 'g' in Guzi can also stand for a gift what is another great fit for this topic.
UX Designers:
Damir Oleros
Justin Wong
Amisha Patel
Anjali Anusuri
Ariana Horn
Tools: Figma, Illustrator, Photoshop, Adobe Fresco, Miro, Coda.io, Google Drive/Doc
User Research
Problem
- Want thoughtful gifts
- Difficult to ask for gifts
- People receive gifts that they do not enjoy
- Receives junk
Survey and Interviews
- both were important to create our user persona
- survey contained the main aspects to get a brother research content with demographic background
- in total, we were able to do 5 interviews
- our participants had similar behaviors on gift-giving and receiving (6 points “Based on that we created 6 major points to tackle”)
- Want thoughtful gifts
- Difficult to ask for gifts
- People receive gifts that they do not enjoy
- Receives junk
Survey and Interviews
- both were important to create our user persona
- survey contained the main aspects to get a brother research content with demographic background
- in total, we were able to do 5 interviews
- our participants had similar behaviors on gift-giving and receiving (6 points “Based on that we created 6 major points to tackle”)
Feature Prioritization
- Understand what the gift receiver actually wants
- Wishlist can be viewed by others or shared
- Interests or suggestions are based on interested
- Personalized gifts
- Understand what the gift receiver actually wants
- Wishlist can be viewed by others or shared
- Interests or suggestions are based on interested
- Personalized gifts
User Persona
Story Board
1. The day is coming closer, with huge pressure and overwhelming thoughts. “WHAT SHOULD I GET MY BOYFRIEND FOR OUR ANNIVERSARY?! If there would be just an easier way to figure out what he wants.”
2. While desperately searching her way through the internet, she came over an ad for “GUZI - The love language gift guide”
3. “GUZI, what a cute name!” - she clicked on the link and landed right on the website. Interested and curious navigated she through the homepage and decided to sign up.
4. “Take our personality test - so we can fit our products on you and the preferences of your beloved one.” - pop up on the screen after signing up.
5. All done! She created her account and started looking at what was an offer on her preferences. Impressed by the ideas and new ways of gifting.
6. The day is here. Happy and excited was she giving her love-guided gift to her boyfriend, and he loved it. She can tell because he is a bad liar - haha.
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Problem Statement
Giving a gift
POV statement:
During user interviews, we discovered that many people feel as though they are great gift-givers, however, they feel as though they do not receive gifts they “like.” Therefore, we believe that receiving gifts based on love languages and preferences might be able to help both parties feel at ease when gifting. We might do this by having users take a love language quiz and create a mood board when onboarding. Doing this will allow the potential gift ideas to be more catered to their wants.
Insight:
User needs to create an insightful mood-board and take a love language quiz because
Problem:
Giving gifts has become a social norm, which means that we are just gifting for the sake of it, not actually thinking about what the person wants.
Receiving a gift
POV statement:
During user interviews, we discovered that many people are uncomfortable asking for gifts, as adults. Therefore, we believe that having a platform where there is a personalized curated list of potential gift ideas might be able to relieve some of those awkward feelings, thus creating a safe space to express wants and needs. We might do this by having users take a love language quiz and create a mood board when onboarding to create the curated list. Doing this will allow for the user to receive a gift of their choosing, without having to explicitly ask. This can also allow for the element of surprise to be applied to the gift receiver.
Insight:
User needs a safe space to express wants because both parties can benefit from purposeful gifting.
Problem:
User finds it difficult to ask for gifts of their choice or get express opinions regard certain types of gifts.
Wireframes
LOFI - Styleguide - HIFI
LOFI
STYLEGUIDE
HIFI
Final Thoughts
The main project concentrated, because of time limits, on a website. However, as a team, we designed a couple of the screens in a mobile version later as well. More people use their phones devices that's why creating a mobile user-friendly website, or an application will be for sure necessary.
Another aspect we already tried to solve but haven't been able to finish is the question about the wording on the onboarding page. It should be an eye-catcher, and our design is leaning more on bold colors for a "darker", but not in an inappropriate - more straightforward and direct appealing impression. The design is leaned on our mission, the "let's be honest gifting is a pain"!
So the major debate still remains!
Another aspect we already tried to solve but haven't been able to finish is the question about the wording on the onboarding page. It should be an eye-catcher, and our design is leaning more on bold colors for a "darker", but not in an inappropriate - more straightforward and direct appealing impression. The design is leaned on our mission, the "let's be honest gifting is a pain"!
So the major debate still remains!
-> Is it going to be Team Fork or Team Fuck who takes the Cup?
